About
WhatsApp commerce, made for South Africa.
We built Noeva because the way most people sell online — set up a store, push customers to a checkout, hope they don't drop off — doesn't match how commerce actually happens here.
What we're building
Most of South Africa's social commerce happens in WhatsApp chats: a screenshot, a price, a delivery address typed out one line at a time. Noeva turns that conversation into a real sale — with a link to share, secure card payment, and automatic shipping to lockers or doorsteps across the country.
Who we're for
Skincare resellers, sneakerheads, jewellery makers, stationery sellers, baked-goods queens, streetwear flippers — anyone who already gets paid through WhatsApp and wants the boring parts (links, payments, shipping, tracking) to handle themselves.
Where we're going
A South Africa where every informal seller has the same payment and fulfilment infrastructure as the biggest brands, without the overhead. We're starting with the chat, and building outwards.